If the method is not approved, it is called a “black hat technique”. While they may offer SEO Anomaly short-term ranking benefits, they carry the risk of penalties if search engine guidelines change. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query.
What Are the 3 Most Important Things for On-Page SEO?
- Unlike graphs and screenshots, blog post banners serve no practical purpose.
- Visual elements will help prevent your audience from immediately bouncing off your page.
- You can use keyword research tools, like KeywordsFX, to help you find relevant terms for your pages.
- It’s just another small way to help Google better understand what the topical focus of your page is.
- If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results.
Alt text should explain the purpose of the image and include relevant keywords where appropriate. For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value. Descriptive headings help search engines, and users quickly grasp the focus of your page. Meta descriptions summarize your page’s content and play a key role in on-page SEO. While not a direct ranking factor, they influence CTR and user engagement.
Google predominantly evaluates and ranks your content based on the mobile version of the page. If your URL is not indexed, check out our guide to Google indexing to understand why, and to learn how you might be able to get it indexed. The H1 tag is your main page title, and you should only use one per page. H2s mark your primary sections, while H3s and beyond create subsections. A thorough review helps you identify gaps in information, opportunities for clearer explanations, and areas where you can add more value for your readers.
What makes an effective title tag?
It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website. Adding your main keyword in prominent locations like the title, headings, and the first 100 words of your content signals its importance. Use keywords naturally to avoid keyword stuffing, harming user experience and rankings. Spread variations of your target keyword throughout the text to cover different search intents.
This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. Before publishing content (text, images, audio, or video), the first step is to do keyword research.
These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO. If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath.
Unlike On-Page SEO, these factors are not entirely under your control but significantly impact rankings. Optimized images help improve user experience and website performance. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Although both are important for rankings and search visibility, on-page and off-page SEO each solve for different SEO factors. For higher pages per session, include internal links strategically throughout your content and offer suggestions for related articles or resources at the end of the page.
Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites. On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results. In my experience, the closer the keyword is to the beginning of the title tag, the higher your chances of ranking for that keyword (all other factors aside).
If there are a lot of images on your website, but they lack the alt attribute, search engines won’t know what they depict. Having internal links helps search engine crawlers find more related content to a page. This relevancy (using descriptive anchor texts) helps them better understand the general focus of your website. Instead improve search engine rankings by using topic clusters.