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22 Best SEO Tools in 2025: Free & Paid Options

These SEO services can range from keyword research and content creation to backlink acquisition and gathering of reviews for local SEO. Typically, SEO services cost more than using SEO software, but it’s ideal if you want a hands-off solution. How quickly your pages load on desktop and mobile devices is directly related to your ranking in search engines. Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load.

seo tools

For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search. Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results.

If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better. If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click.

Are SEO tools worth it?

seo tools

Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the SEO Anomaly founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.

Price: a 7-day free trial is available. Plans cost $49/mo for basic; $199/mo for standard, and $399/mo for premium.

seo tools

The free version allows you to crawl up to 500 pages, making it a solid choice for small sites. For those looking for more specialized keyword research capabilities, KWFinder is an excellent option. This tool offers a user-friendly interface for finding long-tail keywords with lower competition.

seo tools

seo tools

It’s how consumers are able to find doctor’s offices, retailers, restaurants and other businesses in their region. To show up in those all-important local packs in search results, you need to make sure you fill out your NAP info in online directories. Even if you choose a powerful all-in-one SEO tool, you may find that you’re lacking a specific tool or service. In some cases, you may simply prefer a specific feature in one tool versus the one you’re currently using. For example, KW research on Ahrefs, Semrush and Moz Pro are likely to be slightly different from each other. And in some cases, you may simply prefer to take care of a single avenue of SEO work manually or with the help of an individual tool.

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