High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. In comparison, the SEO strategy discussed here focuses on ranking organically in search results and earning organic traffic. Organic SEO relies on those user intent and quality content signals to attract visitors.
- Let’s start with some stats that prove SEO is still a robust marketing channel.
- Some 93% of businesses using Shopify to run their online store have a fast website—that’s more than any other major commerce platform.
- There’s a direct correlation between quantity and quality of backlinks and rankings.
- Google wants to make sure that the information it’s gathering for its AI Overviews comes from credible sources.
- It’s advisable to look at your SEO rankings routinely even if you rank highly in search.
What is the biggest advantage of long-tail keywords?
When you partner with an agency like ours, you’ll get access to a team of SEO specialists, bringing their expertise in all areas of SEO to your campaigns. Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy. Meta has officially expanded its Threads ad offering to all eligible advertisers… Your goal should be to make it as easy for a person to navigate and browse through your website as possible.
Internal links are a GREAT way to optimize your content for users and search engines. A keyword with a high search volume attracts more organic search traffic but is also more competitive. Targeting high-volume keywords means competing with high-quality sites that have higher authority. A good starting point for competitive analysis is to uncover which keywords your competitors are targeting and where they rank. You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting. You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page.
I added Mad Rabbit to this list because it’s a great example of a Shopify store that solves a true problem. And because their products solve a real problem, it makes them a great candidate for SEO. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two.
Free Google SERP Checker
Much of this falls under the realm of local SEO but there are plenty of brand-buiding strategies that apply to non-brick-and-mortar businesses too. What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content? SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Search Engine Optimization (SEO) helps your website appear higher in search results, increasing the chances of people finding your site. It involves various BHS Links practices that make your content more visible to search engines like Google. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
An SEO technique is considered a white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines111249 are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,50 although the two are not identical.